TIM ROSE
PRODUCT DESIGNER
Overview
The UX design and research project for a new internet banking offering from the Royal Bank of Scotland encompassed every stage of the user-centered design process. It began with early focus groups and workshops involving end users as well as personnel from the customer care and complaints business side. Persona development, conceptual design, and story mapping led to well-structured design sprints, which allowed for comprehensive testing sessions at the conclusion of each cycle.
During this time, I also contributed to establishing and promoting a new testing and observation lab process using Morae, which garnered considerable interest from the wider organisation and was later replicated in various areas of the business.
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Key tools and skills included:
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Wireframing and sketching
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Interaction design
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User research
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User testing
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Story mapping
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Persona development
Research and design process
The project benefited from a client willing to allocate a budget for extensive user research, analysis, and iteration. This, combined with good access to users and customer-facing personnel (such as call center staff and local branches), enabled the gathering of significant quality insights. The primary methods utilised included:
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User Interviews: Customers were invited for face-to-face discussions regarding the strengths and weaknesses of the existing internet banking system.
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User Testing: Customers were observed using detailed prototypes that addressed specific aspects of the application.
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Customer Care Interviews: These were organized to explore the primary areas of complaints reported through the call centers, providing valuable user feedback.
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Storyboarding: Sessions were conducted to gain a deeper understanding of the actions and functionalities required to complete specific tasks.
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Card Sorting: Exercises were carried out with both customers and the client to establish a commonly understood information architecture.
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Personas: Company-wide personas were referenced and adhered to throughout the project.
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Diary Studies: Week-long studies were implemented to gain insights into customers' expense tracking habits.
Example of storyboarding exercise

User testing session notes







