The business and its products had an enthusiastic and loyal following, resulting in a wealth of willing participants. This led to well-attended focus groups, user testing sessions, and interviews. As the Product Owner, I initiated this culture within the organisation and established the first testing sessions for the product as it stood upon my arrival. This effort shaped the design backlog and launched a new user-centered design process within the company.
 

The photo products were printed in-house at the company's printing press in The Hague, providing additional insights into potential improvements and customer trends.
 

Methods used included:
 

• Diary Studies: Tracking when customers uploaded, edited, and collated photographs.
   

• User Testing Sessions: Conducting free sessions on the original product and scenario-based testing on subsequent iterations.
   

• End Product Observation: Conducting interviews and observations at the point of production.
   

• Analytics: Regularly monitoring conversion rates and the funnel of the online web-based version.
   

• Focus Groups: Gaining a better understanding of user feedback and needs.
   

• Wireframes and Sketches: Developing concept designs and iterations.
   

• Interactive Prototypes: Creating user-facing test versions of the products.